Ars Technica reports that Google has forced a new Swedish word out of the official lexicon:

The Swedish Language Council has nuked a word from its list of new terms for 2012 at Google’s request, according to a report from The Local. As of Tuesday, the council has removed the word ogooglebar (ungoogleable) from its list of new words for the year after Google objected to its definition.

Apparently Google’s concern was that the word was too generic - referring to all search engines, not just Google.

I reckon we need a word for degoogleisation” - the removal of Google from your life. I am happy for this one to be specific to Google.

Google lanugage

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